Influencer Marketing Manager

About the Team:

Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.

The role:

As our Influencer Marketing Manager, you will own CookUnity's influencer and creator marketing engine as a measurable acquisition channel. You'll build a portfolio of creator relationships across TikTok, Instagram, YouTube, and emerging platforms; turn CookUnity's chefs, menus, and customer insights into creator-ready angles; and make the channel accountable to incremental new-customer growth.

This is a builder role. Create the operating system, run the deals, and scale our creator channel.

Responsibilities:

• Own and scale CookUnity's influencer and creator marketing program across priority platforms, ensuring partnerships are aligned with new-customer growth, CAC, payback, and quality goals
• Build the creator operating system from the ground up: creator tiers, sourcing workflows, audience-fit scoring, outreach templates, deal structures, usage rights, tracking standards, and post-campaign readouts
• Manage creator relationships end to end, from first contact to brief, contract, deliverables, content review, tracking, payment, and long-term reactivation
• Turn CookUnity's chefs, menus, product experience, and customer data into creator briefs that give partners specific, useful things to say
• Build a creator community through early tastings, chef access, menu drops, data briefings, and repeatable moments that make creators more invested in CookUnity over time
• Monitor budgets and pacing with rigor; identify performance risks early and reallocate toward creators, formats, and offers with stronger signal
• Use AI and automation to improve speed and quality across creator discovery, audience-fit scoring, outreach personalization, brief development, trend mining, comment analysis, and reporting
• Collaborate with paid social, creative, lifecycle, SEO, product, culinary, and chef partnerships teams to turn creator activity into a repeatable growth engine
• Stay on the frontier of creator marketing, platform shifts, AI tooling, and performance measurement so CookUnity keeps learning faster than the category

Qualifications:

You're a performance-minded creator marketer with a builder's mindset. You know the difference between a post that looks good and a program that can scale. You're the kind of person who opens a spreadsheet when others open a deck, then uses that spreadsheet to write a better creative brief.

• 4+ years of experience managing influencer, creator, or affiliate-style partnership programs, ideally for a direct-to-consumer, ecommerce, subscription, marketplace, or food brand
• Experience managing paid creator budgets and negotiating deal structures, including flat fees, performance incentives, usage rights, creator licensing, and paid amplification
• Strong analytical fluency. You are comfortable with data, CAC, payback, conversion, cohort quality, attribution limits, and the difference between reach and commercial signal
• Strong creative judgment. You can brief creators clearly, evaluate whether content will work, and explain why a hook, format, or audience match is likely to perform
• Bias toward system-building over one-off wins. You create playbooks, templates, dashboards, and workflows that make the program stronger after each cycle
• Curious about AI as an operating layer for influencer marketing. No engineering background required; practical experimentation with workflows that make sourcing, research, briefing, outreach, QA, or reporting faster and better
• Detail-oriented project manager who can juggle creators, agencies, contracts, briefs, timelines, budgets, and internal partners without dropping threads
• Commercially sharp and intellectually curious. You bring channel fluency, broader growth judgment, and a clear point of view on where the next dollar should go
• Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

🩺  Health Insurance coverage

🌅 401k Plan

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!